The Gwinnett Braves are looking to change their name for the 2018 season. The Gwinnett Daily Post reports that the team will soon announce a contest for fans to help determine the team’s new name going forward. Per the report, voting will open on Monday and will remain open until June 2.
Gwinnett General Manager says that his desire for a name change is so that the Triple-A club can distinguish itself from the Major League club.
“The Atlanta Braves are still currently the only major league team that owns the majority of their minor league teams and a major part of the Braves footprint and the Braves expanding their brand throughout the Southeast is to continue to have minor league teams use the Braves name,” Johnson said. “When the team was in Richmond, that made great sense. If you were going to a Braves game, you knew you weren’t going to Atlanta. You were definitely going to Richmond.”
“Fast forward nine years later, we’re in our ninth season, and our reality is a lot of confusion in the market with which team is which. It’s moreso for us. … We’ve had folks, on multiple occasions, who had tickets for a Gwinnett Braves game and showed up at Turner Field. Folks have turned up at Turner Field for a fireworks show and it turned out it was our fireworks show night. It’s more to clean up confusion on the marketing side, mostly from our end.”
The organization has partnered with Brandiose which is a sports marketing company in San Diego to help oversee the project. Once the new name is in place, the team will begin the process of designing a new logo, new uniforms and new signage for the stadium.
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