Blog Post Rewind: Blank the Braves
Inspired by J.C. Bradbury's post about how to improve the Braves, I dug up one of my old blog posts from my old blog (bet you didn't know that I started somewhere else). Yep, back in the days of "A Ballpark View" in late 2005 I penned a piece about how the Braves should transform the area around Turner Field and how that would make the Braves a more attractive attraction to the city. The article is in it's entirety after the jump, keep in mind that the team had not been sold to Liberty Media at that time. In a way it's kind of sad that all of these complaints I had in 2005, still exist a half decade later.
So, apparently the Atlanta Braves are for sale, I don’t know if you’ve heard or not. If you live around Atlanta, you’d have to live in bubble not to have heard. And you’d also have to be a bubble boy not to know that everyone and their brother have suggested that Arthur Blank buy the team. So let me just hop on this band wagon and say that I too would pick Arthur Blank as my first choice to buy the Braves.
The bottom line on Blank is that he knows how to get fans in the seats. For the Falcons he turned the routine of one to two sellout games a season into every game being a sellout, even preseason. Blank knows the value of a team with a superstar like Vick, so he must know the value of the Braves with stars the likes of Jones, Jones, Smoltz, and Francoeur.
But I believe the transformation of the Atlanta Braves needs to go further than just an owner with marketing prowess. We need an owner who can turn baseball in Atlanta into something other than a commuter sport. Something more than a stadium planted in the middle of parking lots. Atlanta is not only ready, but Atlanta needs the neighborhood stadium.
I’m not talking about building a new stadium in some yet-to-be-determined neighborhood of Atlanta. I’m talking about building a neighborhood in the parking lots around our current stadium. Take away the acres of parking spaces that go unused for half the year and plant houses and condos and lofts and markets in their place. Take a look at the picture below. Take a look at all the parking lots that border The Ted.
Building a neighborhood is not a foreign idea in the Atlanta metro area. We build more neighborhoods than almost anyone else in the country. Even within the city of Atlanta we have built and are building neighborhoods from empty lots and abandoned land. And the City of Atlanta is emphasizing neighborhoods in their effort to revitalize downtown. So why not try and bring the feel of the neighborhood stadiums of Boston and Chicago to Atlanta.

Oh sure, there are plenty of places to build and hide parking desks for the throngs of people that stream in from the burbs, and they could even be built adjacent to the interstate for easy access to and from. There they could also serve as a barrier to the traffic noise for our newly built neighborhood.
Building a surrounding neighborhood would no longer make The Ted a Wal-Mart stadium (Wal-Mart being a destination which is rarely surrounded by other stores). You could come to The Ted a few hours before the game and walk through the blocks around the stadium that wind from Hank Aaron Hill to Dale Murphy Drive. Stop off at one of the many watering holes and have a cold one before heading over to your favorite deli to pick up a couple of sandwiches before heading across the street to the game.
Other baseball cities have transformed downtowns by making the baseball stadium a neighborhood ballpark. San Diego moved from a stadium surrounded by parking lots to one on the edge of their old downtown. Denver built its baseball park in the middle of the city. These are two cities that have become even greater baseball towns because their ballparks are right there among the neighborhoods.
Another thing that the neighborhood stadium creates is an atmosphere of ownership for the fans. Bostonians and Chicagoans can say that the stadium is a part of the city. Atlantans can only say that the city has a stadium, but that the stadium feels removed from the city somehow. It is still in a way just the municipal mega-plex that was the old Atlanta Fulton County Stadium. Sure you can see the skyline behind the scoreboard, but you know that it’s off in the distance. You know that there is a void between the city and the ballpark. You know there is a moat of paved nothingness that removes you from Atlanta when you go to the ballpark.
Don’t get me wrong with all this ranting I’m doing, I am a big fan of Turner Field and the job that the Braves do in making it fan-friendly. But we as a city still do not feel like we ‘own’ the Braves. We’re still fair-weather fans ready to jump ship at the first 3-game losing streak. Building a neighborhood right up to the ballpark would bridge the asphalt and apathy gap between Atlanta and its baseball team.
Arthur Blank or not, the person or group of people or corporation that buys this team has an opportunity to reunite Atlanta with its ballpark and bring them closer than ever before. Whoever owns the team has to make the fans feel like they own it. That’s the trick to a larger fan base, even when we eventually run out of winning seasons.
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I thought long and hard
As to what was missing, what was so different other than that MARTA seems more difficult than other city’s mass public transit.
This is a genius idea, one that I never really thought of. The appeal of the neighborhood stadiums is tremendous and would be a slam dunk in Atlanta. To be honest it can be a bit rough around that area, but what big city metropolis downtown isn’t these days?
Something needs to be done, and i think a direct marta line would help bunches. I’ve always said if i ever won the lottery, i was gonna buy one of those condos on the side street near the Orange lot. However, i think we’re currently in no economic condition to even plan something like this. Does anyone know if Kasim Reed is a Braves fan?
"Matt Diaz is a baseball player."-Joe Simpson
It doesn't matter how hard the Braves try
If the city of Atlanta doesn’t reciprocate the effort, it’s a lost cause. I’ve made tons of suggestions and shared ideas in the past that really can’t come to fruition, because the location of Turner Field, as much as I love the park itself, rather stinks. More or less, in a nutshell, Atlanta doesn’t really give two turds about the city limits on the south-side of I-20.
Attendance could appear better if they got rid of a lot of seats; namely eliminate a large chunk of the 421+ sections that serve as general admission and go empty most of the time anyway, and let the park have a better skyline. But then I realize that in that direction, there’s not much of a skyline and likely, view of the liquor store shown in the movie “ATL” and a big billboard that has been advertising the same $5.99 fried chicken meal available every day at Kroger for the last three seasons or something.
Heading in the other direction, and across the Connector is the neighborhood, also glorified in “ATL,” of Mechanicsville. Nothing like walking past a house where a weight bench sits on the front patio, and people stare judgingly as you pass. Personally, I have never had any bad incident there before, but not a week during the season goes by where I don’t have to side step a fresh pile of broken windshield on my way back to my car.
A direct MARTA line from Turner Field seems like the most effective way to bolster attendance, since the current complicated “Get off at the (sketchy) Five Points station, and walk through dimly-lit tunnels to crowded buses” isn’t really getting over all too well with the citizens, but it seems like a dream falling onto deaf ears.

Turner Field is roughly on the 4:30 o’clock position of the pink circle. Unlike they did with Bankhead Highway’s MARTA stop (Blue line branching off of 9 o’clock), doing similarly to get people to Turner Field from Oakland City, Garnett, or Five Points has been considered impossible. Instead, the city of Atlanta likes to propose these alternative commuter trains every few years, with promises to incorporate Turner Field into their routes. Like This One, and This One, as you can very well see the great progress made with both.
In my ideal dream world, all parking lots north of Turner Field would be converted to mixed-purpose shopping and living. Since maintaining history is so important, I would envision some creative builder to come along and repurpose a shop, or series of shops to be built along, or off of the old Fulton County outfield wall, and create some sort of memorial spot from where King Aaron’s 715th landed. A wide variety of restaurants, tourist trap stores, and watering holes would adorn the area formerly known as the Orange and Gold lots, with the neighborhoods and condos behind them to expand somewhat.
A MARTA expanse would stretch out from the aforementioned stops I mentioned above, which would eliminate the need for enough parking spaces to back every single seat in the park. Which would be cut from 56,000 to somewhere more like 43,000, with the aforementioned section being eliminated to give the park a skyline of the hip and festive-looking expanded City of Atlanta right outside the park.
And since parking is still necessary, I would clear up some of the run down empty lots, the razed KFC/Taco Bell, and the surface-only parking lot behind the Ted, and create some actual garages, that could fill via height instead of taking up acres of space. Limit the number of spaces so that they’re considered a premium, as well as to give all the private lots and auxillary lots on the other side of the bridge room to survive as well.
In the end, Turner Field is smaller in capacity, eliminating piles of potential empty seats while increasing the chances of legitimate sell-outs. The parking lot land is converted to business and living, MARTA helps bring people into the stadium, and the Braves actually feel like a part of the city, and we’re all happy. Hopes and dreams, right?
No wonder nobody likes you, Tuttle... everything's a (Pujols) damn debate.
You can blame the state for the inability to expand MARTA. That said, I have no problem with the bus transfer (though i’m also a daily rider of public transportation and am not scared of black people and urban space like seemingly most suburban Atlantans.)
I can blame the state though
Allowing the City of Atlanta to nix logical ideas like planning better public transportation, in favor of branding the city, and giving the city a one-sided identity that alienates a large portion of the city, as well as the rest of the state. Also, included in the “branding” of the city was paying Dallas Austin millions of dollars to produce “the ATL song” (which was shit, as far as R&B standards) which actually has no discernible title, and I have not actually heard once since the launch of the stupid campaign.
For the record, I don’t like the bus transfer because of any race related issues, I think it’s financially sloppy (pay to park, pay for fare, pay for transfer), and I also live south of the city; no reason for me to go north to Five Points only to head back down when I know where the cheap and free parking is within walking distance to the park.
No wonder nobody likes you, Tuttle... everything's a (Pujols) damn debate.
The City and MARTA have planned for this expansion but until the state facilitates the creation of a funding mechanism, the plans don’t stand a chance. The money spent on branding is, essentially, irrelevant considering how municipal finances are accumulated and allocated.
That’s a good point about coming from the south, though 5 of the 7 South Line stations have free parking and the transfer is also free.
You sound like
You have a clearly better understanding of the procedure than I could possibly imagine, so I’ll just ask – what do you feel the chances of potential progress are?
Not just for the sake of getting fans to the Ted, but a MARTA expanse is what I’d consider greatly beneficial to the city as a whole.
No wonder nobody likes you, Tuttle... everything's a (Pujols) damn debate.
There are reasons to be optimistic about expansion and the Turner Field expansion in particular. There are a handful of rail expansions that have concrete plans and a Turner Field spur is one of them (there is also an informal plan for the redevelopment of the parking lots which includes a rail line). If the agency can get more money this spur could reasonably be at the top of the list because of a relatively low cost to impact ratio. If a private entity (the Braves, maybe their next owner, whomever) decides to help fund it, the line could be seen even sooner.
Admittedly, that’s a lot of ’if’s’ but the city has reached a bit of a tipping point on transit so it’s reasonable to assume we’ll see movement on that front in the coming years. But this is all dependent on the inept state leadership coming up with a transit funding mechanism (MARTA is the only major transit agency in the country that receives zero state funding) or allowing MARTA to use its money as it chooses (currently 50% of funds are restricted).
Sorry for geeking out. Next to the Braves, transit is my biggest love.
You should go speak to the City Council or something. Hold the floor. Don’t give ’em an inch. Demand for REAL CHANGE.
Viva los Bravos ~
by Chief Noc-A-Homa on Jan 8, 2010 11:38 AM EST up reply actions
No worries
We all need interests other than baseball to geek out on; this information is interesting to hear, admittedly. From my informal, noob perspective, I’ve just become a little jaded with the notion and seemingly proposed and failed attempts the city makes to increase public transportation, and/or create an Atlanta Bypass . . . Bypass. (Which FWIW I think from the sky, if all of these things were to come to fruition, the rail/road maps would make a bullseye pattern, with Atlanta in the center)
From the time I lived in Virginia, I witnessed the actual planning, execution, and seen the final product of the Capital Beltway mixing bowl, as well as expansion and improvements to the Metro railways, and as much of a pain in the ass both were at times, I can at least say it’s nice to see actual execution and progress, in what seems like not so much of a timeframe in the end.
No wonder nobody likes you, Tuttle... everything's a (Pujols) damn debate.
Try living in Birmingham, it’ll make you feel better. Unfinished bypass, unfinished coridor X to Memphis, unfinished road reconstruction, Larry Langford’s “Dome” that will never happen… Our mayor’s finally going to prison, at least they got one thing right.
by Bmacbandwagon on Jan 8, 2010 12:59 PM EST up reply actions
Here’s a group of articles about a possible magnetic levetation train line to Turner Field. Nothing really groundbreaking, but there is a design for one leaving from Lindbergh station after you follow one of the links.
"Matt Diaz is a baseball player."-Joe Simpson
link fail.
http://atlantaunsheltered.com/tag/turner-field/
"Matt Diaz is a baseball player."-Joe Simpson
Atlanta is 12th in payroll
and 15th in attendance. I’m curious as to what the actual team revenues are like over the last few years, whether the team is in the black, red, or holding steady. I do think it’s clear that payroll is not going up until attendance starts to shoot up, though.
Just a few random thoughts I’ve scraped together:
1) Braves were 9th in payroll in 2008. Their listed payroll that year was $102 million.
2) Their listed payroll last year was $96.7 million. It was just 4 million behind the Dodgers, or basically one mediocre free agent from having the 10th highest payroll. But the Braves did drop a few spots.
3) Right now, we’re pretty much done, and are sitting at about $85-87 million. Which is basically where you get when you deduct 3/4 of Hudson’s contract due to insurance. Last year, that would have dropped us all of one spot lower in payroll rank.
Last year, the Braves were basically a third tier spender. The Yankees are a tier all to themeselves, and the second tier goes from Boston down to Philadelphia. The teams spending within about $5 million of the Braves were the Astros, Dodgers, Mariners, and White Sox.
Dropping down to about $87 million puts them down in a lower spending tier, closer to the Giants and Indians than anyone else. It would be really depressing for the Braves’ listed payroll to drop for a third straight season. Of course, the Rockies and Twins both spent less than that last year and made the playoffs. They were, though, essentially the worst two playoff teams.
That’s not to say we can’t be competitive with a lower payroll. I mean, last off season, we’d have been a better team spending $5 million on Randy Wolf and $5 million on Bobby Abreu instead of $15 million to Derek Lowe and $2 million to Garret Anderson. But it takes some good decision making.
The Twins were not one of the worst playoff teams. They suffered from Morneau going down just in time for October, which hampered their playoff team (thus making it an inaccurate representation of the Twins team that made it to the playoffs), and they got unlucky scheduling and were clubbed to death by the Yankees. Give them any other first round opponent and I’d have put my money on them to advance to the second; Boston was not their usual dominant selves and the Twins are good match for the Angels, that would have been a fun series to watch. The Yanks steamrolled everyone last year, I wouldn’t fault any team as one of the worst playoff teams because they lost to the Skankees in the first round.
If anything, the Twins’ success this year ought to give us hope- The Mauer/Morneau combo this year is basically what we’re all hoping to see out of Heyward/Freeman in the next few years- one guy with the skills to hit for a high average with power, the other to hit for more power to protect the first guy. The Twins have been close for a while now, and seem to be just one piece away from making to the Series. Our pitching is much better than theirs, so if Heyward can earn his spot this year and Glaus can stay healthy and thus help resuscitate Chipper’s career, I’m pretty optimistic about our chances.
if the braves are going on the chopping block here in the next year or so, i know i read on here its something like 2011 when they can be sold, then maybe someone like arthur blank, or the dude who owns that BB team in texas, cuban or whatever his name is, will put their hand in, or, gasp of gasps, maybe, just maybe, TED will buy em back, if we had someone like that, an extremely wealthy owner who understands marketing and has a genuine love for both baseball/sports of any kind, as well as a genuine love of making money, and this team will see its glory days of the 90’s once again.
I wouldn't mind Cuban...
he wanted the Cubs, and I think failed to get them so he definitely has interest in owning a MLB team. Plus, while he does have his craziness, he spends like Steinbrenner and also isn’t a meddling owner that thinks they’re smarter than their scouts and GMs on personnel moves.
It’s really embarrassing that the city of Atlanta doesn’t view the Braves/area around Turner Field as a top priority. I mean, not only in the south, or the country for that matter, the Braves are well-known throughout the world. Have a little more pride, Atlanta. If you build (more of it), they will come (back).
Viva los Bravos ~
by Chief Noc-A-Homa on Jan 8, 2010 8:58 AM EST reply actions
And the sad thing is, ...
it seems like they started that push after the Olympics 10-15 years ago, but half -asses it and failed to finish the job.
I’ll bet the “respective” mayors of Detroit and Atlanta were puffin’ a blunt somewhere, talking up the Falcons and Lions.
Viva los Bravos ~
by Chief Noc-A-Homa on Jan 8, 2010 10:18 AM EST up reply actions
…wondering why everyone “over-reacted” over the Michael Vick scenario.
Viva los Bravos ~
by Chief Noc-A-Homa on Jan 8, 2010 10:41 AM EST up reply actions
This.
"...Braves tie! ...Braves tie! ...Braves tie!"
by The Keith Lockhart Era on Jan 10, 2010 3:08 PM EST up reply actions
Atlanta has had a series of, shall we politely say, not very inspiring mayors and a political leadership as incompetent as any major city in the USA. MARTA seems to make it a job requirement that you have be a moron to be in upper management there. That’s a deadly combination for any city to deal with.
A direct MARTA train stop to Turner Field, as suggested by royhobbs, would seem ideal to me too, but I give the odds on that happening as being about 1 in 10. I do think it would improve attendance.

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