First off I'm just going to say that most everything this guy writes for one reason or another rubs me the wrong way. So I went in already with issues before even reading this whole article and didn't really come out of it feeling any better.
Here is the story - Renaming the Braves
If you want me to save you some time..... his top choice was Peaches! Yep that's right the Atlanta Peaches!
He did also throw out Hammer as a name which I can see why, but I don't really care for it. For one, I think Braves is perfectly fine but also I just don't care for team names that are singular terms.