Count me among those who consider the Braves organization to be one of the best in the game. I think they have loads of integrity, and that they usually balance it appropriately with business shrewdness...
That said, there is something going on that angers and disappoints me as an avid fan:
McCann has been a foundation to this team for the better part of a decade, and was once considered the future face of the franchise. He has been a joy to watch, and has had no off field mishaps. This is a guy with integrity, and he deserves more respect from his own front office. The fact that there have been repeated articles stating that this will be his last year with the team is extremely upsetting to me. In my opinion, if he returns to form, he should get paid what he deserves to stay with us. Even if that's not the intention of the club, I find it dirty and disgraceful to begin preparing the fan base for his departure by publicly stating that they won't be bringing him back. Are we such fickle fans that we don't care?
If we aren't going to resign him, fine, but shut your fv<k!ng mouth, be respectful, say nothing but great things about a great player that's been dedicated to this team. If you have to, say that it will be challenging to find a way to retain his services. One thing they have done well is not put the pressure on him to take a hometown discount--although, the reaction of fans to this kind of writing may put the pressure on for them.
Call it a rant--here's my bottom line: be respectful to a man that's been a valuable leader and contributor to this club. Don't announce ahead of time you won't resign him. They're doing it so that they don't get fan pressure to resign him after he has a great year, and we all suspect he will if healthy, but that's something they should have to deal with in ways more respectful and appreciative than telling the fans that this is his last year.