Braves And Disney Having A Trademark Spat

The Atlanta Braves and Disney are supposed to be good friends, but apparently even friends can have disagreements once in a while. The dispute is over the use of the word Brave as the title of Disney's latest Pixar animated film. Here is the blog Stitch Kingdom with the explanation:

[...] the Atlanta National League Baseball Club, owners of the Atlanta Braves, formally filed an objection to many of the trademark applications. Although trademarks are specific to their singular and plural forms and the Braves do not possess any trademarks for the word BRAVE (only BRAVES), the organization believes that damages will occur as a result of Disney’s trademarks being approved as they have used the singular form before on items such as clothing and insist it is common for fans, media, et al to use the singular form when referring to a single player, whereas the pluralized form refers to the entire team.

Interesting. So the Braves think that an animated children's film would cause damage to their brand? Okay.

Trademarks are tricky things, so maybe this is just the Braves having to go through the normal motions that it would with any commercial use of its name. Still, funny business, especially since these two companies are partners in the Braves spring training complex.

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