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More On MARTA's Plans For The Braves Shuttle

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Yesterday it was announced that the MARTA Braves Shuttle was on the chopping block for next year's MARTA budget. The rough economy and dwindling tax revenues which fund MARTA are strangling the Authority's budget, and tough cuts are down the road.

I have investigated this issue to learn more about what we might be able to do to save the MARTA Braves Shuttle, and what some possible consequences are if the shuttle is cut. Let's begin with some basics of the situation that you should know.

There was a law passed in the 1980's that precludes MARTA, or any publicly funded transit company, from operation charter buses. MARTA used to do this years ago and make good money off of it, but they no longer can. This restriction means that they can't charge a surcharge for the Braves shuttle. They are essentially providing it for free via the rail to bus transfer you get when you leave the five point rail station. This law also prohibits the Braves from sponsoring the shuttle service.

Along those same lines, in a perverse way, the Braves are probably happy to see the shuttle go away, as they will make more off of people parking in the lots that they run. This could also be a prelude to higher parking costs at the Braves stadium as there would be less competition for getting fans to the park. The Braves will almost certainly not go to bat to save the shuttle service.

All of this doesn't mean that the cancellation of the shuttle is a done deal. MARTA is required to hold public hearings where citizens can voice their opinion on the issue. These hearings are held by the MARTA Board of Directors, and MARTA board members approve all parts of the final budget. If you wish to voice your opinion about this on either side of the issue, you may contact the MARTA board members in your area, or attend a public meeting.

There are several changes that could be made to reduce the cost of the shuttle. They could change the departure point for the shuttle so that it once again leaves from Five Points MARTA Station and not from Underground Atlanta. The route from Underground is longer and requires more time to reach the stadium, therefore MARTA adds more buses to make up that time. If they moved the departure point back to five points and minimized the distance the shuttle takes round trip, they could reduce the overall number of buses and therefore the overall cost.

While reducing the number of buses may cause greater delays in getting to and from the park, if it's either that or no shuttle, I'm sure there are many loyal shuttle riders who wouldn't mind a bit more of an occasional wait. Cutting a service like this also alienates many people who are already hesitant to take MARTA, and MARTA may lose a large number of future riders whose initial experience with the system comes through attending Braves games on their trains and buses.

If the shuttle does go away, the Braves could enlist a private company to operate a charter shuttle service before and after games, but it is unlikely that the Braves will foot the bill for that. A private company could opt to run a service on their own, but they would of course charge a fee for that trip which would be added on top of the fare you pay to ride MARTA.

As someone who travels to a lot of the other stadiums around the country, I can appreciate a team that has multiple ways to get to and from a ballgame, and the ability to use public transit is a big plus. Yes, one can walk from a MARTA station to Turner Field, but there are plenty of people who won't choose that option due to the distance.

Right now the best move is for the fans that rely on the MARTA Braves shuttle to be heard by both the Braves and especially the MARTA Board of Directors. Even fans who drive to games should be concerned that parking prices will go even higher if the shuttle goes away. If there is no mass transit connectivity to our baseball stadium, then it might as well be located in some remote suburb. If the shuttle service is cut off, Turner Field will be an unreachable island in a dying urban core. Severing this connection will lead to more separation between the team and the city.

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Cutting the MARTA shuttles

effectively means cutting my ability to attend Braves games. I plan on making my voice heard on this issue. I see your point on being able to charge more for parking, but I would think that the hit on attendance would far outweigh the extra money made in the lots. I can’t believe that all of those people packed like sardines on the Braves shuttles before and after the game will simply drive to the stadium and park instead. Every time I convince a friend to use the shuttle service with me, they are amazed by its efficiency and tend to be more willing to attend more games.

by KoKo the Monkey (T-Bone) on May 28, 2010 12:46 PM EDT reply actions  

Braves parking

Would the Braves really benefit from the loss of the shuttle? I feel like the Braves-controlled parking lots are near capacity for most games, and definitely all full for the big games. It seems the gypsy lots would be the ones to make the most. I usually take Marta or have a parking pass so I’m not sure.

by ghost of tom thobe on May 28, 2010 12:49 PM EDT reply actions  

Braves don't make money off how many people park

I guess it may increase the bids that they get, but they bid the parking lots out to companies like AmeriPark/LAZ/etc

by pharmongsu on May 28, 2010 1:57 PM EDT reply actions  

Just another reason why TC is the best blog out there. What other network has FTN (Fan Transportation News)

LADIES AND GENTLEMEN..... HEYWARD HYSTERIA IS UNDERWAY

by JKowalek on May 28, 2010 2:03 PM EDT reply actions  

My wife and I always use the shuttle to go to games. Paying for parking and the hassle of traffic are just major turnoffs so to speak. How much they charge for parking is already ridiculous, so I can’t imagine them wanting to charge more.

This makes me sad.

by Sparhawk on May 28, 2010 2:09 PM EDT reply actions  

Location, location, location

"It looks like The Hound of the Baskervilles out there." - Steve Stone
"...I'm reminded of Wuthering Heights." - Harry Caray
~
"i’m going to keep stats on you for as long as it humors me….target is unclear" - BMacAttack (Hohn's queef)

by Chief Noc-A-Homa on May 28, 2010 2:15 PM EDT reply actions  

There is no way that losing the shuttle is in the best interest of the Braves

Attendance will drop and the people who stop coming will be those who did not park near the stadium before and will not park there afterward. The Braves will not get a bump in parking lot capacity, as those who used MARTA before will simply find getting to the park no longer worth it.

by Fred Pen on May 28, 2010 3:39 PM EDT reply actions  

MARTA, we hardly knew ye.
 
Or in my case, didn’t know you at all.

"Jason Heyward was a Greek philosopher reincarnated as a baseball player." - Don Sutton

by UMDBHIK on May 28, 2010 4:23 PM EDT reply actions  

I used MARTA once when I was 12 and almost got into a fight with a grown man. Public transportation is for homeless people.

I wrote a novel, it's about baseball, you should buy it: https://www.createspace.com/3407939
www.dropoutproductions.com

by cbwilk on May 28, 2010 7:30 PM EDT reply actions  

I was obviously joking about the homeless people crack. Really? Are we taking things this seriously now?

I wrote a novel, it's about baseball, you should buy it: https://www.createspace.com/3407939
www.dropoutproductions.com

by cbwilk on May 29, 2010 12:24 AM EDT up reply actions  

Oops

Sorry. Maybe I had been drinking.

by sunking1056 on May 29, 2010 10:53 AM EDT up reply actions  

welp

that kills my idea of the Braves funding it.

Being in Boston for school the majority of Red Sox fans take the public transportation to the game since Fenway is within walking distance from 2 different train stops. If the Braves and MARTA could work out a train stop where the Braves help cover some of the costs then im sure the Shuttle problem would be settled and it would probably increase attendance.

by drumzalicious on May 28, 2010 11:36 PM EDT reply actions  

first game

my wife and i are planning in moving to atl next year from ny. we just went down over the mets series, and took the shuttle. it was so easy and a lot of people took it.

i do not understand how agencies like Marta and the MTA are always hurting for money and are cutting service. Both organizations are so poorly run.

by laroberts426 on May 29, 2010 10:00 AM EDT reply actions  

Your last sentence explains your second-to-last sentence.

"Jason Heyward was a Greek philosopher reincarnated as a baseball player." - Don Sutton

by UMDBHIK on May 29, 2010 12:35 PM EDT up reply actions  

Just an observation from an Atlantan who has relied on MARTA in the past...

No, it’s not ideal. I definitely know that! I’ve used it for a lot of reasons over the years. But while I absolutely and fully support gondeee’s urging that voices be heard and presence be made at meetings to preserve this convenience, I feel the need to point out that regular route MARTA buses will still run by the Ted every 15-20 minutes from a couple of train stations, as they always have (you get one free rail to bus transfer per trip). I understand that they won’t be express shuttles and nowhere near as convenient, but it’s not like they’re cutting all service in the area off and you have no other option but to walk from the train station. The only one I know of off the top of my head is the #17 bus from the GSU station, but you can go to the MARTA website and do the work for yourself as to the other 3 or 4. Yes, sometimes doing something you want to do takes a little effort. Heartbreaking, isn’t it? I am sorry for the (projected) loss of convenience of the shuttle, I do not work for MARTA, and I am def not defending any poorly run governmental agency. I do urge those of you who do use it to use the links gondeee provided and make your opinions known. But with all our governmental agencies being desecrated by poor management and being drained by excessive pension funds, you may want to go ahead and develop alternate plans if this plan goes through. If there’s something you love and really want to do, you can find a way. That’s how I learned to park for free when I go to games.
On another note, I find it very interesting about that law in the 80s, as a few years ago MARTA was charging a $1 surcharge for the shuttle. People were pretty PO’d about that then. I thought that was why they stopped the surcharge.
And another note, you may want to consider only putting one trip on your MARTA card per time you take it; my father and I have had problems with them deducting too much from the card per trip when we’ve put multiple trips’ worth of $ on it.
Ok, gotta go or I’ll miss my opportunity for my free parking spot for the game tonight.

by Lizziebeth on May 29, 2010 2:58 PM EDT reply actions  

Whenever I have visited Atlanta for a Braves game...

… (which, by the way, is directly tied in with WHY I visit Atlanta) I have always used MARTA and the bus shuttle service… there’s just no way on earth that I, as an outsider unfamiliar with the territory, would risk driving in the downtown core. At that’s especially true of the situation after the game — I cannot imagine trying to figure how/where to get out of there in the dark with 20,000 or so of my closest friends. Elimination of this service would definitely factor into my decision-making process.

Basic rule of marketing: if you have customers interested in your product, help them get to your store.

"I don't think there's any greater free-swinger in the game than Jeff Francoeur" - Tim McCarver, 4/17/2010

by carpengui on Jun 6, 2010 3:27 PM EDT reply actions  

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